TV is Evil
There are various reasons why television is shit. Free TV of course. The addictive potential of HBO, cinemax & co is written on another page. It’s not only the content (there have been enough jokes about MTV not playing music, but it borders on cynicism when you watch what they actually dare to call program).
It’s the freakin’ ads that drive one crazy. Who the fuck would let a stranger into one’s house so that they can first put dirt on your carpet and then proudly clean it? My personal favorite is Mr. Musculo. A – You’d never guessed it – muscular, tall, hansom (?) looking bodybuilding scientist always equipped with glasses that incorporate a head set, wearing a skin tight cleaning uniform. Whenever a poor woman out there is crying because of dirty mark on their cloth – he is there.
In this spot the young protagonist is first asking in her work if a colleague can help her (which he does of course, and I’m sure he’s got a good reason). Then in the supermarket she again needs help to carry her stuff to her car. She is shown with a little boy so we can imagine she’s a working mother. When she finally comes home (without her son?) she is asking who’s going to help her with all the dirty dishes. Take a look at the size of the kitchen. No way she could afford this with the job she was shown doing in the first scene. And if she’s already well suited, why not having someone to do the dishes (this wouldn’t be so weird to have in Argentina). Of course the guy who is helping her with the dishes is Mr. Musculo. He then explains the poor and naïve house wife/mother how to clean up her huge and dirty kitchen. Once finished, the muscle man has to take of because another woman is in need.
Of course it’s not the only ad that uses this cliché. Poor (stupid) woman and a wise (intelligent) man who explains her how the world works. Other versions feature a singing man, knocking on your door and melting the woman’s heart by bringing her detergent or a group of women gathering to a marvelous demonstration of how to remove a dirty, dirty spot. The actual language doesn’t matter. Spanish, Portuguese, German, English … the shit doesn’t get any better.
These guys didn’t really get it that we’re already in the 21st century. Or did they? Isn’t it a shame that this kind of ads still work? That there is a clientele out there who is stupid enough to buy this product after airing such a waste of resources?
This entry was posted on Saturday, April 11th, 2009 at 19:06 and is filed under the world is evil. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
